Practical JTBD

Know if your big bet will work before you spend the money.

I help leaders test a big bet or growth plan and make it stronger before they spend.

Book a call Bring your decision. We'll start there.

When to call

Most leaders call when a big choice is coming and being wrong would cost a lot. It often looks like one of these:

  • You're not sure how to grow and need a growth strategy.
  • A new strategy leader is starting.
  • A big funding or budget decision is coming.
  • Your strategy has stalled or failed.
  • Your board or leaders are asking for proof.

Start from where you are

You don't need a plan in hand. We can start fresh from where you are today.

You don't need to know the exact problem yet, either. Most leaders don't. Finding the right question is part of the work.

Pick up a stalled plan

We can also pick up a strategy that stalled or failed. We find what went wrong and what's still worth keeping.

See it in action

These examples show Venture Proof at work. Each one shows the problem, the test, and what changed.

K-1 numbers that keep their source How a partnership tax team could keep the source page attached to every K-1 number from the moment it's typed, so anyone can trace it later.
Agentforce strategy for Salesforce How Salesforce could let AI agents do more by checking their permissions once at the start, tested in a demo study with synthetic data.
Know Your Agent for AI payments How a bank's risk team could clear AI agent payments faster by checking each one against a signed, current mandate and sending people only the hard cases.

How we work together

I'm Mike Boysen. I help leaders test strategy before they bet on it.

Your team does the work. I guide you. You prove it works. You build it.

  1. Validation gate

    A gate is a checkpoint you pass before you spend the money. We test one big bet or growth idea. We run as many rounds as we need on that same problem. You end with a clear call: go, stop, or change course. You also get a short list of what would prove the idea wrong, so you know what to watch.

  2. Take it to pilot

    If the call is go, we shape the idea and prove it in a real pilot. A pilot is a small, real launch. It shows the idea works before you go big.

  3. Ongoing support

    After the pilot, I stay involved as you grow it. My reward is tied to your results.

What you can count on

  • I tell you what I know and what I don't. If I don't know, I find out and get back to you.
  • You hear bad news early, not at the end.
  • A test can say stop. That's a good result. It saves you money.
  • I do what I say I'll do.

Book a call

The method: Venture Proof, plus my guidance

Venture Proof is a powerful, disruptive strategy-as-code engine. It builds and tests your strategy with code, so every step runs the same way and can be checked. It tests business ideas, but it does more than say yes or no. It shows you how to make the idea better, easier to grow, and harder to copy.

The Physics Gap

At its core is the Physics Gap. It compares what something costs today with the lowest it could possibly cost. A big gap shows where a better, cheaper way could exist. That's often where the best growth is.

What you get

  • A clear view of what could make the idea fail.
  • Ways to make the idea stronger.
  • Next steps your team can act on.

The engine does the deep analysis. I help you read the results and decide what to do next.

You know your business better than any software or outside expert. So your team brings what it knows, and the test checks it. The answers are about your business, not a template.

Who this is for

This works best when:

  • You lead a growth plan, a big bet, or a budget decision.
  • A real decision is coming, and you want proof first.
  • Your team is ready to do the work with my guidance.
  • You're open to changing course if the facts point that way.

Probably not the right fit

It's probably not the right fit if you want hourly help, someone to do the work for you, or a report that sits on a shelf.

If you'd rather test ideas on your own, see the Venture Proof Mastermind.

Have a big bet coming up?

Book a call. We start with your decision and the real question behind it. Even if we don't work together, you should leave the call with a clearer question. If I'm not the right help, I'll tell you.

Not ready for a call? The Venture Proof Mastermind is a monthly group where you test your own ideas with my help.